8 Free To Use SEO Tools For Effective Website Monitoring And Auditing
Preparing a digital marketing strategy has been one of the toughest tasks in ensuring the success of a business online. There are questions about who the audience is, what the right kind of approach is, and how long will it take to scale. These questions are often the basis of an effective strategy. However, the right question is where do we get the required data to answer this question, and hence, to build our strategy?
Thanks to the innovators, there are online tools that were made with SEO in mind. These tools are of significant importance to any digital strategy as they give priority to all the elements that Google considers while ranking websites. Here are SEO Tools that are proven to be effective for auditing and monitoring websites.
Best SEO Tools For 2021
- Google’s Webmaster Tools
Isn’t it obvious that the best place to learn about Google would obviously be Google itself. Google’s Webmaster Tools are the most preferred and widely accepted tools on all levels, be it entry or advanced, and allows the user to view a URL as Google’s bots see it. That allows the user to target areas that account for poor, good, and excellent SEO. Another great advantage of using this tool is that it allows performance measurement and improvement on desktop, as well as mobile platforms. The best part? It is free to use.
2. HubSpot Website Grader
A tool that has been a power to marketers since 2007, the Website Grader by HubSpot has been known to acclimatize with the change that Google has been making in their SERP Algorithm. The tool is basically a personalized report of scores on important aspects of a website’s optimization. Apart from performance, mobile integration, and Search Engine optimization, the tool also grades websites on the basis of security for visitor’s information. The report that the user gets is quite detailed and can help specifically target key areas that can make or break the deal for a website. The Website Grader is also a free tool.
3. AhRefs
AhRefs is an advanced tool for SEO Audit that is built to provide a number of services, including but not limited to auditing website property and produces keyword, link, and ranking profiles. While the tool is paid for the full experience, there are a number of great free functionalities that are more than enough to help you make your site rank. You can get suggestions about a broader “parent topic” to target the same but broader audience.
4. UpCity’s SEO Report Card
A free to use app on the web, UpCity’s SEO Report Card is a comprehensive analysis of the website’s performance in comparison to that of their competitors. The report covers sections of the website performance like Rank, Link Building, On-Site Optimization, Accessibility, Trust Metrics, and the status of indexing.
5. SEMrush
Primarily a free Keyword Research Tool, SEMrush is a well-known tool for its dashboard that shows the user a detailed analysis of the page. It shows the keyword that a website is ranking for alongside the rank, monthly search volume, etc. The SEO Toolkit on SEMrush allows the user to analyze much more than just keywords, which includes page performance, competitor analysis, backlink analysis, keyword research, and on-page optimisation.
6. Ubersuggest
The keyword planner tool now owned by the entrepreneur Neil Patel, Ubersuggest is also a complete suite of services built into 1 tool. You can keyword suggestions, keyword ideas, search terms, and complete comprehensive information about the keyword in just 1 free SEO Audit tool.
7. Varvy’s SEO Overview Tool
Another great name in the field of Free SEO audit tools available online, Varvy’s SEO Overview Tool is a unique solution for online marketers. Majorly, the overview tool provides information about domain strength, backlinks, social counts and mentions, page/technical SEO, loading speed, and most important, Image SEO. The final report is rather detailed and proves extremely helpful in improving performance. The thing that truly makes this tool unique is that it analyzes the alt text of images on the page to provide better insights for changing them.
8. SEO Optimer
SEOptimer is a free SEO Audit tool for agencies that reviews website based on a number of important factors. It ‘crawls’ through the entire website to assess functions and pages, while also providing real time suggestions so it immediately inspires action in your planning.
Google has been known to bring about sudden updates to its SERP algorithm. Although they do it to create more relevance in their search results, these updates have often left marketers clueless. That is why these tools have been on the prime focus of one of the best SEO agencies in Delhi, Reinvent Digital. We have helped brands grow and build fruitful digital journeys with our speciality in SEO and Website Audits. Get in touch on a call or simply write a line to us.
